What is Dual Pricing?
Dual pricing is a payment model that allows businesses
to display two prices for the same product or service.
When a customer pays with a card, the processing fee is already included in the card price.
This allows businesses to eliminate credit card processing fees from their operating costs.
Instead of absorbing those fees, the cost is built into the card transaction.
Offer Your Customers Choice and Increase Your Profits
Credit card usage continues to grow every year. At the same time, processing fees continue to increase.
Most businesses pay between 2.5% and 4% per transaction.
Over time, those fees add up to thousands of dollars in lost revenue.
The dual pricing model helps businesses:
-
Reduce or eliminate credit card processing costs
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Protect profit margins
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Offer transparent payment options
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Continue accepting all major credit cards
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Modernize their payment systems
Instead of raising prices across the board, businesses can simply separate the price for cash and card payments.
How TechXmart Dual Pricing Works
The system is simple and automated.
Step 1
Your business sets the standard price for products or services.
Step 2
Our payment system automatically applies the card price when customers pay.
Step 3
Customers who pay with cash receive the lower price. Everything runs automatically through the payment system.
Benefits of TechXmart Dual Pricing
Eliminate Processing Fees
Stop losing revenue to credit card processing costs.
Increase Profit Margins
Keep more of every sale without increasing your base prices.
Transparent Pricing
Customers clearly see the difference between cash and card pricing.
Automated Checkout
The system automatically calculates the correct price.
Easy Implementation
TechXmart helps set up your system quickly so you can start saving.
Businesses That Benefit
from Dual Pricing
Dual pricing works for almost any business
that accepts card payments.
If your business processes card payments, dual pricing can significantly reduce payment processing costs.
Common industries include:
Retail stores
Restaurants and cafés
Bars and nightlife venues
Convenience stores
Salons and barbershops
Professional services
TechXmart Payment Technology
TechXmart provides modern payment solutions built for today’s businesses.
Our platform includes:
• Smart payment terminals
• Retail and restaurant POS systems
• Secure credit card processing
• Digital receipts
• Sales reporting and analytics
• Automated dual pricing software
Everything works together to create a fast, secure, and transparent checkout experience.
Frequently Asked Questions
No, dual pricing and cash discount programs are not the same. While both help businesses reduce processing costs, they work in different ways.
With dual pricing, two prices are displayed:
• A cash price
• A card priceCustomers see both prices before completing the purchase.
With a cash discount, only one price is displayed. Customers receive a discount at checkout when they choose to pay with cash.
TechXmart uses the dual pricing model because it provides clear and transparent pricing for customers.
Yes, dual pricing is legal in Florida when it is implemented correctly. Businesses must clearly display both the cash price and the card price before the customer completes the transaction.
To remain compliant, businesses should:
• Clearly display both prices
• Inform customers before payment
• Follow card network rules from Visa, Mastercard, Discover, and American ExpressTechXmart helps ensure your dual pricing program is properly configured and follows industry guidelines.
Yes. Many customers already understand that credit card payments involve processing fees.
When pricing is clearly displayed, customers simply choose the payment method they prefer.
Businesses need a compatible payment terminal or POS system that supports dual pricing.
TechXmart provides the hardware, software, and setup required to implement the program.
Yes. Small businesses often benefit the most from dual pricing because processing fees represent a significant portion of their operating costs.
